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The DTC Email & SMS Playbook

The flows, campaigns, and frameworks Rehm Copy uses to build email and SMS systems that generate 30–40% of revenue for 7-8 figure DTC brands.

• The 5 core flows every brand needs running before sending a single campaign — welcome, abandoned cart, browse, post-purchase, win-back
• The campaign cadence and content mix (70/30 value-to-promo) that avoids list fatigue while driving consistent revenue spikes
• SMS compliance, frequency, and formatting rules — what to send, when, and what to avoid to keep click rates above 8%
• The Klaviyo setup checklist: segments, suppression lists, deliverability warm-up, and opt-in form requirements
• The six metrics that actually tell you if your retention system is working — and what to fix first when it isn't